No sheep were harmed in the making of this campaign.

That's right, we used an actual sheep (the lovely lady Brownie) for a campaign for GO! Scholengroep Brussels. Why? Well, with a huge shortage of teachers in Brussels, we had to find a way to get the attention of passionate (future) teachers. We wanted to show them what teaching in the city looks and feels like, that it might be different from anywhere else, but there's power in breaking away from the herd. 

Our video with Brownie and a unique collage-animation was only one part of the campaign, we also made a video-series with real teachers all over the city, showing that a classroom reaches way beyond four walls. To connect all the dots, we designed a style with our slogan MAKE BRUSSELS YOUR CLASSROOM, that was used across all videos, posters and ad visuals. Just watch, you'll see our flyer pop up somewhere in every video and you might still spot a poster in the city somewhere. 

We reached more than 237,000 unique accounts on Meta, over 146,000 views on YouTube and almost 18,000 clicks in our all-around digital campaign with detailed targeting to the right audience. Oh, and we're still counting. It's the perfect example of where online and offline communication make a strong case together: no sheepish campaigns here.