For APB, the professional association of Belgian pharmacists, we started where every good rebrand starts: at the table. Through a series of thorough strategic sessions, we mapped out APB and all its brands, and built an entirely new brand architecture that brings them together in one clear structure. The boldest move in that structure? 'APB Solutions' became Intelacy. Literally: intelligence from the pharmacy.
With the name in place, we developed an identity that feels slick, technological and dynamic, made for a super innovative environment. A clever detail: the I of Intelacy turns horizontal to take its place inside the icon. Layered 3D elements show the different services Intelacy brings together, one level at a time. From there, we rolled the identity out across every touchpoint, from print materials to a brand new website and a full set of social assets. The result is a complete brand universe that works just as well on paper as it does on screen.
