Meet Johnny, a parrot that encourages everyone at the office to copy paste, copy paste, copy paste... and most importantly, do it with respect for copyright. He is the new mascot for Reprobel and their Bizili-licenses that ensure that the creative sector is compensated fairly for the use of their works. Despite their important mission, the Reprobel image still holds a negative connotation. That is why we created a remarkable little bird in a humorous video to increase awareness and build a positive brand identity. Our work started with character design, video producing and complex integration of animation and ended with a strategically targeted online campaign across all platforms. The real result? We've launched the new face of their brand, the start of a new look and feel for Reprobel.
