Do you really think you deserve that degree obtained years and years go? Would you dare to take another university exam? That’s the question…
The Vrije Universiteit Brussel Alumni network is a key factor in promoting its activities and research and to attract new students. To foster this relationship, the Vrije Universiteit Brussel asked us to come up with a campaign that would (re)connect them with the University.
We created a dedicated website called ‘The VUB Alumni Resit’ (VUB Alumni Herexamen in Dutch) in which we invited Alumni to participate in a collective online exam, with real questions provided by the faculties and their respective courses. We promoted the Resit via online videos and visuals, in which ‘celebrity professors’ like Jean Paul Van Bendegem or Mark Elchardus challenged former students to participate. Our advertising strategy was focused on granularly targeted ads on LinkedIn, Facebook and Instagram.