For BRUGEL, the Brussels' energy regulator, we launched a two-phase campaign to demystify a powerful concept: energy sharing. Built around the insight that Brussels' residents already share so much like bikes, cafés, green spaces ... we asked a simple question: why not energy too? The first wave used bold, recognizable imagery of everyday shared moments in the city, paired with the message: We already share so much in Brussels. Now share your energy. In the second phase, we zoomed in on real voices. Short, authentic videos featured locals who already share solar energy with neighbors explaining how it works and why it pays off. Our work included concept creation, visual identity, video production, copywriting, and targeted digital rollout across Meta and YouTube. The result? Over 10 million impressions, 122,000 clicks, and a campaign that sparked both awareness and action.
