Showing the beauty of Brussels to future students through the eyes of students living in Brussels? Check!

Brik - Student in Brussels

For student welcome desk Brik we came up with #BRUSSELHACKS, a campaign narrative that is built around free things to do for students in Brussels. We asked creative local students to share their hacks on TikTok and Instagram. From these teaser videos we created a campaign that attracted people to the #BRUSSELHACKS website and claim 1 of the 1.000 train tickets to Brussels to discover our city during summer. 10 lucky ones won a #BRUSSELHACKS-weekend, in which they discovered a tonne of activities that were filmed.

The result? 8 Different episodes about life in Brussels as a student. To give our campaign an extra dash of authenticity we collaborated with ambassador @vanilack who answered all the students' burning questions about studying in Brussels in a live-video. We closed our campaign with a cinema ad for Kinepolis and UGC, letting visitors dream of the ultimate life hack: studying in Brussels!