Dates, nuts and Belgian chocolate. No added sugar, no E-numbers, no palm oil. Fully plant-based, rich in fibre and made in Belgium. Amanda is the new snack from Team Kriket, co-founded with Studio Brussel host Eva De Roo. Same mission and standards as Kriket, but in a category where nobody has to think twice before taking a bite. We came on board to build the whole brand from scratch.
We started with the story and the words. Amanda had to feel like a brand for everyone: warm, generous and easy to love, without losing the care that goes into every ingredient. We wrote the brand story and copy, and summed it all up in one tagline: Your perfect date. A nod to the key ingredient, and a promise at the same time. Amanda is always on your side, never disappoints and tastes great. What more could you want from a date?
That story became the brief for everything that followed: the visual identity, the motion language, the packaging and the website. No piece designed in isolation. A wrapper has to stand out at arm’s length on a supermarket shelf. The same identity has to move on a phone screen and hold up at a launch event. So we built Amanda as one system, with every element designed for all of those moments at once. If it’s on shelf, in motion or on-site, it has to hold up. That’s the standard we work to. And we didn’t stop at the brand. We worked alongside Kriket on every step of the plan: the go-to-market, the launch campaign and the launch event. Amanda hit the shelves on 27 August 2026.
Within a month, Amanda was available in 2.000 points of sale across five retail chains, including Colruyt, Carrefour, Delhaize and Spar. 65.000 snacks sold at launch, 38% above target, and every Belgian A-retailer on board. A brand for everyone, on shelves everywhere.
